The Retail Wrap-Up
Retail is constantly moving and adapting as consumer behaviour changes. The Retail Wrap-Up Podcast is dedicated to just this. Join us as we interview some of the world's best retailers to understand how they are succeeding and then draw insights into the changing world of retail. RetailOasis is Australia's leading consumer facing retail consultancy, and a registered B-Corporation. Our mission is to co-create the future of sustainable retail, whilst using business to positively impact the environment and society. We aim to inspire every retailer to do better and be better.
The Retail Wrap-Up
Ep. 94 - Sean Meyer, the Co-Founder of Leelo Active
Hello and welcome back to the Retail Wrap-Up – retail’s favourite podcast!
We’re thrilled to bring you our latest episode featuring Sean Meyer, Co-Founder of Leelo Active. Since its launch in 2019, Leelo Active has grown from a small operation out of Sean’s parents' spare bedroom into a seven-figure activewear brand with a passionate customer base.
In this episode, Sean takes us through his journey from working in shipping operations management to becoming a successful entrepreneur in the highly competitive world of activewear. Together with his partner, Beth Walker, Sean shares how they found their niche in the Pilates market, building a brand that’s as dynamic and agile as the customers they serve.
Here’s what you can look forward to in this episode:
- Sean’s Story: Discover how Sean’s background in modeling and shipping operations helped shape the launch of Leelo Active, and how connections made during his time abroad laid the foundation for the brand’s growth.
- Carving a Niche: Learn how Leelo Active capitalised on the booming Pilates scene, standing out in a saturated market with thoughtful product design and quality.
- Milestones & Future Growth: Hear about the key milestones they’ve reached so far, including their rapid growth towards a major goal of 100,000 orders, and how they’re on track to scale the business to $20 million in revenue.
- Social Media Strategy: Sean gives us insight into how they’re tapping into platforms like TikTok and Instagram to build their community, connect with customers, and increase brand visibility.
- Challenges in Sustainability: Sean also opens up about the challenges Leelo faces in sustainability, including the trade-offs they’ve encountered in trying to balance eco-friendly materials with product performance.
Sean’s candid insights into the journey of building Leelo Active are not only inspiring but offer valuable lessons for anyone navigating a competitive industry.
Thank you to Sean for joining us! We’re confident you’ll enjoy this insightful conversation.
Tune in Now to Listen to the Full Episode!
To explore Leelo Active or connect with Sean, check out these links:
- Leelo Active's Website
- Leelo Active on Instagram
- Leelo Active on TikTok
- Sean Meyer on LinkedIn
- Leelo Active on LinkedIn
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Thank you for being part of our community and for your ongoing support. We truly appreciate having you with us and can’t wait to dive into more retail insights together in our next episode!